# Watchword

> Find the keywords. Follow the movement.

Watchword tracks where an indie developer's app ranks in Apple App Store search
for the keywords they choose, and shows what moved in the last seven days. It
needs no App Store Connect login and no API keys — it reads public search results.

- Product: Watchword
- Site: https://trywatchword.com/
- Maker: Nextdio (https://nextdio.com/)
- Stage: Private beta (free, up to 20 keywords per account; sign in by email link)

## Page sections

- How it works (#how-it-works) — point at your app, pick the keywords, see what moved
- Five states (#states) — improved, declined, appeared, dropped, needs data
- Evidence (#evidence) — where each rank came from, and which numbers are estimates
- Keywords (#discovery) — expand a term with App Store search suggestions, or mine competitor titles
- Limits (#limits) — what Watchword does not do
- FAQ (#faq) — App Store Connect, search depth, popularity, countries, cost, sign-in
- Start (#start) — sign in by email link

## What it does

1. Track App Store keywords for an app, per storefront and language. Seven storefronts:
   US, UK, Canada, Australia, Germany, France, Japan.
2. Check ranks in the background, up to the top 200 results, recording how many
   results each check actually read and when it ran.
3. Report movement from the last seven days in a change inbox: improved, declined,
   appeared, dropped, needs data. A weekly digest email covers the same window.
4. Show evidence per keyword: rank source (direct, proxy or unknown), results
   observed, age, rank history with gaps left as gaps, and the competitor board
   captured at check time.
5. Suggest keywords from a term you enter (App Store search suggestions) or from
   competitor titles on your own boards, with the source of each competitor term.
6. Export keywords, rank history and board history as CSV.

## Honest limits

- Apple App Store only. Google Play is not covered yet.
- Popularity is an estimate, not a number Apple publishes. Use it to compare terms,
  not as a download forecast. It appears after a keyword's first board capture, not
  when the keyword is added.
- Does not edit listings, connect to App Store Connect, or manage creatives.
- The private beta tracks up to 20 keywords per account, across all apps.

## Start

- https://trywatchword.com/#start — sign in by email link
- https://trywatchword.com/llms.txt
- https://trywatchword.com/sitemap.xml